The person you'll actually be working with.
ISVLinks is a Seattle-based fractional consulting firm built to fill a specific gap: senior AWS channel leadership, embedded in your business, without the cost or hiring cycle of a full-time director.
An AWS relationship that generates revenue — not one that exists on paper.
Most growth-stage ISVs we meet have an AWS partnership that isn't pulling its weight. The PDM relationship is inactive. ACE is empty. The Marketplace listing exists but generates nothing. ISV Accelerate is enrolled but unfinished.
It's almost never a strategy problem. It's an ownership problem. Senior AWS channel work is a full-time discipline, and growth-stage ISVs rarely have the headcount budget — or the 3-6 month hiring runway — for a VP of Cloud Alliances. ISVLinks is the fourth option: senior, embedded, fractional.
What We Believe
AWS Marketplace is a sales channel, not a product shelf
Tooling automates submissions; relationships close deals
In-person at AWS HQ beats remote, every time
Honest "no, we're not a fit" beats the wrong engagement
Miriah Barry · Principal Consultant & Founder
8+ years in SaaS sales & partnerships across the AWS ecosystem.
Seattle, Washington · 15 minutes to AWS HQ
Miriah has owned multi-motion GTM across AWS co-sell, direct, and partner-led channels — most recently as Director of Global Sales & Partnerships at Futuralis (an AWS Advanced Consulting Partner). Before that, she spent four years inside Amazon Web Services as a senior sales manager and demand generation leader.
She's been on both sides of the PDM desk. She's run pipeline reviews from the AWS side. She's launched co-sell motions from the partner side. ISVLinks exists because the same conversation kept repeating: growth-stage ISVs needed senior AWS channel leadership without the loaded cost of full-time headcount.
Experience Highlights
2025 - 2026
Director of Global Sales & Partnerships
Futuralis, LLC · AWS Advanced Consulting Partner
Owned multi-motion GTM across AWS co-sell, direct, and partner-led channels. Primary liaison to AWS Account Managers, PDMs, Solutions Architects, and Customer Account Representatives.
2023 - 2025
Sr. Manager, Customer Acquisition
Amazon Web Services
L6 Senior Sales Manager leading SMB, Mid-Market, and Enterprise teams. Owned demand generation, forecasting, and CSP co-sell pipeline health across segments.
2021 - 2023
Manager of Demand Generation
Amazon Web Services
L5 Sales Manager managing end-to-end campaign execution across Marketing, Sales Enablement, and Field Sales. Owned GTM messaging, outreach strategy, and pipeline acceleration programs for high-velocity segments.
What We Believe
The convictions that shape how we engage — with AWS, with clients, and with the work itself.
AWS Marketplace is a sales channel, not a product shelf
Tooling automates submissions; relationships close deals
In-person at AWS HQ beats remote, every time
Honest "no, we're not a fit" beats the wrong engagement
The PDM relationship is built over months, not email threads
Fractional doesn't mean part-time — it means right-sized for your stage
Co-sell is a discipline, not a feature you enable in a portal
Attribution matters — pipeline that can't be measured doesn't scale
How we work.
We're built differently from a traditional consulting firm. Here's what that means in practice.
Pipeline-First
Every engagement is measured by attributable pipeline. Strategy decks that don't translate into ACE submissions don't count.
AWS-Native
We've operated inside AWS and inside an AWS Advanced Consulting Partner. We know the programs, the people, and the unwritten rules that move pipeline.
Embedded, not Vendored
We work alongside your team — not as an outside vendor. Where it makes sense, we build the capability inside your organization rather than dependency on us.
Honest Reporting
Weekly cadence, clear milestones, and candid assessments of what's working — and what isn't. If we're not the right fit, we'll say so.
Let's assess your AWS relationship together.
A 30-minute intro call, then a candid current-state review of your Marketplace, ACE, PDM, and ISV Accelerate. No commitment.